Brand consulting for mobile payment pioneer
btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan. To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting. We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.
INDUSTRY
Ecommerce Internet
DELIVERABLES
Innovation Booster Brand Localization
TARGET MARKET
Japan
What we provided
To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.
We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.
Our impact
Our efforts drove Square user growth in Japan’s 47 prefectures, despite a highly competitive mobile payment environment. Square was featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan.
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