branding detail

Client: Keystone Overseas, Inc.

Duration: 3 Weeks (logo)

Keystone Overseas is a heavy equipment sales company that sought out btrax to create a more compelling corporate identity. Through a step-by-step identity development process, our team crystallized Keystone’s brand concept around their business objectives and specific target audience. Based on several rounds of feedback with btrax, the logo was refined to reflect an image of stability, reliability, and flexibility. The logo and branded color scheme were then applied to print collateral and a revamped website, increasing Keystone’s name awareness and website traffic.