localization

process

localization FAQs

Add revenue streams: Foreign market consulting

Increase Chinese traffic: Native Chinese designers

Tap Asian Markets: Multicultral in-house team

U.S. to Japan

U.S. to China

Foreign Markets to U.S.

pioneer the worlds largest online market

With more than 210 million internet users and a rapidly developing middle class, China presents a unique business opportunity to gain an early and lucrative marketplace lead.

expand abroad without moving costs

Start taking direct orders from Chinese customers with a new or rebranded online store from btrax. Our experienced team uses a powerful combination of localized coding standards, business-appropriate design, and web marketing to reach global audiences.

E-commerce consulting
USD and RMB conversion
Chinese market research

Weight & size conversion
Chinese terms & conditions
Localized shopping cart

native knowledge drives our localization

Breaking into any foreign market requires a high-level of technical, economic and cultural knowledge, all of which btrax can provide with our native Chinese team. Our staff includes both Cantonese and Mandarin speakers.

Chinese market consultation
Traditional Chinese
Chinese web marketing
Optimized e-commerce

Asian branding
Simplified Chinese
Original Chinese text
Chinese customer support

culturally-relevant design

When marketing to another culture, accurate translation of text, symbols, idioms and cultural references is critical. We offer comprehensive localization services so your audience understands your whole message.

Local Usability
Appropriate Layouts
Logo/icon design
CSS / XHTML optimization
Search engine keywords

Regional look and feel
Chinese character encoding
Visual element translation
Double-byte backend
META tag localization

build a community of customers

Are you looking to boost traffic from Chinese language search engines? Our marketing team can increase the number of Chinese users and improve customer conversion rates.