ClientViz Pictures |
TypeShopping & Entertainment |
|---|
North America's hotspot for fans of Japanese fashion, entertainment and culture.
Japanese pop culture dynamo VIZ Pictures needed a strong web presence for the new shopping and entertainment space they are creating in San Francisco's Japantown.
btrax's team created an engaging teaser page to promote and build excitement around the New People building's grand opening this summer. The site's lively colors project the lively J-pop media, culture, and fashion showcased in the building itself. Extra touches included a newsletter signup and countdown timer.
Visit live website
Challenges
- Build brand awareness from scratch
- Attract attendees and generate media attention for the J-Pop Center Grand Opening day
- Engage fans of Japanese anime, manga, fashion and art with fresh content
- Promote partner stores and VIZ Cinema to drive foot traffic and revenue
- Introduce novel and niche Japanese boutiques new to American shoppers
btrax Solutions
- Created Full-Flash pre-launch website to generate buzz
- Collaborated with their internal team to produce a unique Japanese flavored design synced to the physical building attributes
- Developed hybrid Flash & HTML website development with sleek look-and-feel
- Intergrated CMS to streamline client-side content updates
- Intergrated with a 3rd party movie ticketing system to sync online and offline sales
- Customized Twitter and Facebook pages and navigation linkages
Results
- 700% web traffic growth in one week period
- Over 6,100 unique vistors per month
- 1/3 of all website users are repeat vistors
- Rank #1 primary keywords in organic search engine result
- Generated 9,200 Facebook and 700 Twitter mentions in the first month
- 20,000+ crowd attendance on Granding Opening Day
- Sell-out movie times on VIZ Cinema on the launch week
- Biggest revenue day in 20-years of a global Japanse fashion boutique in NEW PEOPLE building
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