btrax is a cross‐cultural consulting and creative agency focused on the US and Asian markets with clients ranging from startups to Fortune 100 companies.
Founded in 2004, our fully bilingual and bicultural team has rapidly grown into North America's top agency specializing in the Japanese, Chinese and Korean markets.
Our San Francisco headquarter's neighbors include the SF Giants, Instagram, Wired Magazine, Zynga, Adobe, Wikipedia and many other leaders. btrax also has offices in Tokyo, Los Angeles, New York City and Shanghai.
We believe brands achieve their greatest potential by forging deep and culturally authentic connections with their communities. This isn't just a job for us. We’re passionate about what we do and who work with.
Intrigued? Give us a ring >>
A few things that guide everything we do.
- 1
Earn buzz by being remarkable.
We believe the best way to excite audiences is by listening closely to them and developing strong client partnerships. This gives our work a twist of the unexpected in just the right doses. - 2
A smarter process creates better results.
Our mission to design lasting brands and compelling web experiences starts with forging meaningful client relationships to make the journey just as enjoyable as the destination. - 3
Be where the end audience is.
We've all walked out of a bad movie wondering "How did that get made?" We make ourselves part of the conversation (not an interruption), so that your audience informs your success. - 4
Tell unique stories.
Your brand is the story that you want to communicate to the world. Our staff are storytellers at heart who craft great narratives with staying power no matter the medium. - 5
It's not about quick fixes, only lasting fixes.
We care deeply about our clients' success. Not only because it reflects well on us, but because we seek long-term partnerships built on proactive ideas, reliability and results. - 6
Our work has different borders.
Projects are more than paychecks to us. We invest time and expertise into our values, whether by providing pro bono work to effective non-profits or making our environmental footprint smaller.
Meet our CEO
What's behind our name?
Our CEO is a lifelong music aficionado, which is reflected in our ethos of supporting our clients' success ("a tracks") as a behind the scenes collaborator ("b tracks").