Laser guided strategy for the Asian market.

Going global also means going domestic.

Language knows no borders and localization can open up new revenue streams at home as well as abroad. btrax identifies promising (and often under-served) ethnic markets and forges meaningful content to reach them.

Don’t start from scratch, start from btrax.

Success in a new market comes from culturally-relevant knowledge. We fuse our firsthand business experience in Asia with original research to ensure your maximum impact - from boutique brands to multinational firms.

Going the extra mile, or a couple thousand.

Moving your business beyond English-speaking audiences is challenging, but lucrative. btrax helps you gain traction abroad and scale for the long-term. Our extensive partner network also provides an extra edge.

Give your customers the world, in their language.

Our in-house staff is 100% bilingual, uniquely positioning you to get dramatic results. Our native speakers’ deep knowledge of Japanese and Chinese audience expectations, business practices, and consumer habits drives our work.

Japanese
Market

Get on board the global brand launchpad.

Japan is the world’s third largest economy and the #1 consumer of brand goods. Our CEO and half of btrax’s team are Japanese born - the strongest foundation for growing your Japan presence.

Know your advantages on entry.

Reaching any audience requires a high level of technical, economic and cultural knowledge. Foreign products especially have a cool factor - our team evaluates how to best position your products or services for Japanese audiences.

Chinese
Market

We can’t give you the world, but we can reach 1/3.

With an astounding Internet and middle class growth rate, China is now a mature brand market that can’t be ignored. English and Chinese speaking audiences combined is nearly 2 billion people. That’s reaching power.

Tap a rapidly growing and hungry market.

Chinese audiences are not all the same. btrax helps you navigate the different expectations and cultural nuances between Cantonese, Mandarin, and Taiwanese speakers with staff born in Hong Kong, mainland China and Taiwan.