Let's Go Design Campaign

Personalized marketing campaign for Chinese and Korean audiences

Boston-based agency Small Army approached btrax to localize the powerful video tutorial campaign site they had created for SolidWorks - the leading 3D CAD software used by over 1.3 million engineers and designers.

At the heart of the site was a feature that personalized an animated video by inserting the visitors name. Beyond requiring expertise in Korean and Chinese languages, Small Army also needed to solve a tough technical challenge of displaying load-heavy Asian fonts dynamically and cleanly.

Our creative team rapidly localized the web pages while our programmers worked in parallel to code an elegant and cutting-edge solution that allowed fonts to be pulled from the server in real-time.

As icing on the cake, we added social media sharing capabilities and tested in non-Western browsers popular in the target markets.

What We Did

• Chinese & Korean Localization
• Flash and Flex consulting
• Custom server application development
• Asian social media strategy

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