Case Study: DeNA

Client DeNA	Type Mobile & Social Gaming

Japan's #1 mobile and social gaming maverick heats up the U.S. market

DeNA has experienced runaway success in Japan, built largely on the top mobile only social network in the world's most mobile market. Looking to offer its unique brand of social gaming platforms and tools to a larger audience, DeNA started up a U.S. office.

To transform their core offerings with a layer of American user expectations and sensibilities, the firm turned to our localization team. btrax framed both the corporate site and then the B2C site with an eye on the rapidly emerging mobile market stateside alongside startups like Foursquare and Zynga.

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Challenges

• Introduce Japan's social gaming giant DeNA brand to the U.S. market
• Localize DeNA products to replicate their success in Japan
• Establish an online presence in a short timeframe
• Optimize mobile content and games for U.S. cell phones
• Work on multiple projects in parallel
• Identify and engage specific youth demographics

btrax Solutions

• Created cutting-edge corporate site with high-end HTML5 visually effects
• Developed tools for high frequency updates by non-technical staff and custom feeds
• Optimized mobile social network platform
• Localized multiple mobile content for the U.S. market
• Designed logos and icons for multiple DeNA products

Results

• Completed four different projects on tight timeline for market launch
• Reiterated DeNA corporate website as the company pivoted its US presence
• Optimized mobile social network platform
• Corporate blog site engaged high-level media coverage
• Generated quality traffic to user facing websites

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