Design - Packaging
Cup Design
Three sizes of cups were designed for the initial launch of the Calbee Shop: Small, Medium and Large. On each cup, btrax designers showcase Akiko Kawamura's artwork of Caleena enjoying BeeMee at various iconic San Francisco locations. Each size has it's own color palette and is branded with unique Calbee sticker on top.
Box Design
For the box design, btrax designers wanted make eating and sharing BeeMee stacks an exciting and fun experience. Ultimately, a sliding drawer concept with the snacks stored in a three compartment drawer, was selected. The Medium box is single-tier drawer, while the large box is two-tiered. Like the cup designs, the outer sleeve also displays artwork of Calenna and San Francisco scenary on both box designs. As a playful interactive element, the outer sleeve has dye cut windows where you can see the San Francisco skyline move through the cable car windows as you slide the inner tray out.
Bag Design
btrax wanted to keep the bag design simple and clean. To accomplish this, a frosted bag with a printed red Calbee logo was selected. Being able to see the artwork on the boxes and cups through the semi-transparent bag gives whole look a the feeling of excitement and curiousity before customers take out their BeeMee cups and boxes to share.
