Event Planning
Pre-Opening Event
Taking place at the trendy Straits Restaurant @ Westfield San Francisco, Calbee brought their popular Japanese snacks to America. Over a hundred guests attended this VIP only event that showcased BeeMee snacks to an American audience.
Grand Opening
On Sunday, July 10th 2011, the Calbee Shop Opening Event reached audiences from all over the globe. Ranging from local San Francisco media to national Japanese Media, the buzz created for the event was an overwhelming success. Numerous promotions spearheaded by btrax staff took advantage of social and digital media to get the BeeMee marketing message across.
