Calbee wanted to take advantage of advertising space at the Westfield San Francisco Centre. After looking at a few options, we decided to implement the digital signage which had a high amount of impressions or views in the mall area. We created a animated movie to introduce the Bee Mee brand and the Calbee Character to people in the mall and to announce the opening of the store.

What We Did
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Calbee designed into the shop space a 85" digital display for advertising purposes and allowed for ease of modification. We designed a moving advertising display of about 10 mixed panels of the Calbee Shop products and brand as well as some images about Japan.

Calbee had put two 46" displays to show pricing of their products. We branded the displays to show the product groupings of the Calbee snacks.
