Design - Branding
BeeMee
We worked with the Calbee Marketing team to develop a brand name for their snack products. The "bee" in BeeMee is rooted in their company name—Calbee which come from a tradition of goodness. 美味(Bee-me) is a BeeMee is in Japanese tradition Japanese term 美味, which means "delicious." In English, 美味 is pronounced bee me. By being yourself, you can reach your fullest potential! BeeMee is an original brand of Calbee's first U.S.-based flagship store, located in San Francisco. BeeMee is made with fresh ingredients. BeeMee also works for "Be myself" Calbee's original brand of BeeMee reflects this very spirit... of being yourself, making informed choices, and having fun while you're at it.
