ClientPanda Express |
TypeRestaurant Chain |
|---|
Panda throws a spotlight on its health friendly menu lineup
The fastest growing Chinese restaurant chain in North America, Panda Express needed to highlight their healthier edge over other Chinese eateries in line with their move to social media marketing.
btrax built a novel way for customers to quickly calculate the nutritional values for any meal combination, emphasizing fresh flavors and ingredients. The resulting Flash application played a central role in Panda's successful Wok Smart campaign, which directed customers towards dishes packed with veggies and containing less than 250 calories.
