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case studies

The btrax team prides itself on developing projects that delight users and deliver real world results. The following are a few exemplary cases:

case study 03: Key Source International
Client
Key Source International

Project
Database-driven Flash application

Type
Custom Hardware Manufacturer

Project Length
3 months
Client challenges
Key Source International (KSI), a customized keyboard manufacturer, was dissatisfied with their existing website's look and functionality. They wanted a more sophisticated user interface to keep users on the site longer and enable them to directly visualize KSI's unique, customized products.

KIS also wanted their new website to offer an easy navigation architecture that created a simple path to placing an order and in-house content management to keep site text up-to-date or add new products.
btrax solutions
  • Product visualization: Using the latest Flash scripting techniques the btrax interactive team created a feature as unique as KSI's products, which allowed customers to build their own customized keyboards using graphics.

  • Branding boost: Working with client references, btrax delivered a design that put KSI on the cutting edge of the customized hardware industry. A clean design also made it easier for users to smoothly navigate and search through their products.

  • Control over data: By building a database and connecting it to a Flash interactive module via XML, KSI staff could also view detailed order information.
Quantifiable results
btrax delivered tightly integrated solutions for KSI's variety of project objectives. In particular, the "Design Your Own Keyboard" section produced by btrax that enabled users to pre-visualize their keyboards was highly effective in increasing inquiries to KSI's website and expanding their client base.