case studies

The btrax team prides itself on developing projects that delight users and deliver real world results. The following are a few exemplary cases:

case study 02: JETRO San Francisco BIC

Client
JETRO San Francisco BIC

Project
Professional blog customization and user experience upgrade

Type
Government Agency

Project Length
3 months

Client challenges
JETRO San Francisco sought to revamp their existing Business Innovation Center (BIC) website to interact on a higher level with its users. A more user friendly experience with clean organization of complex information was identified as a key objective while conducting btrax's standard pre-production needs analysis. In order to keep content fresher, the BIC staff requested an in-house content management system (CMS). Also, the overall objective was to better sync BIC user impressions with JETRO's solid business industry reputation.

btrax solutions

Information channeling: To direct traffic flow to the site's most important sections, the btrax design team collaborated with BIC staff to prioritize content, keeping in mind the site's specific user needs.

Real-time content control: btrax added admin tools that enabled them to add content intuitively without any HTML knowledge. The Content Management System (CMS) was created using a highly customized version of MovableType, an industry standard blog platform. The new system also gave BIC staff and users the means to organize and register for events online for the first time.

Improved industry branding: In addition to a consistent, industry-appropriate look, btrax organized the information on the previous website so that users would see the most important information immediately upon visiting the site.

Quantifiable results
BIC members have responded enthusiastically to the new site, one stating he is "120% satisfied" with the additional functions and speedier navigation. The number of events the BIC could sponsor increased thanks to the event tools' ease of use, while still reducing the workload for each in tracking participants. JETRO has continued to trust btrax with monthly site support and signed a second contract to add fresh design elements for 2008.

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