Overview
SAN FRANCISCO-January 11, 2007-btrax, Inc., a web design and development company, announced today that Expedia Inc., the world's largest online travel company, has selected btrax to help localize, design and develop Expedia's website to serve Japanese travel market.
The production of Expedia's localization project by btrax started on March 20, 2006. The project completed upon launch of the localized website,
http://www.expedia.co.jp, on November 29, 2006.
Client Testimonial
"Japan represents the second largest travel market in the world, and is an extremely important part of Expedia's long term growth strategy," said Tim Besse, Director of Online Marketing, Expedia® Asia Pacific. "We are delighted to be entering Japan and are committed to making the long term investments required for success in this market."
btrax focused on branding and business aspects of the website.
Service Details
btrax localization team designed user interface (UI) for the website taking Japanese cultural and behavioral sensibilities into consideration. Same consideration was applied when localizing the textual contents which enabled localized contents to effectively deliver information to Japanese users. The team also worked on W3C compliant web page coding which ensures reliability of the website.
Message from btrax
"It was our privilege to work with Expedia. The experience gave us an opportunity to apply our design, coding, and localization services into practice for the global market, " said Brandon K. Hill, CEO of btrax, Inc. "The collaborative work experience throughout the project provided us an opportunity to learn and improve our skills. I'm looking forward to continue working with Expedia for their future success in the Japanese market."
About btrax, Inc.
btrax, Inc. is a San Francisco-based web design and development company specialized in providing visual solutions for client's business. btrax's goal is to provide superior client service that help client to reach greater success. btrax, Inc. can be reached at
www.btrax.com or 415-344-0907
