pre-production

web design process

free consultation

From your first contact with btrax, our team starts to develop clear project strategies that respect your timeline, audience, scope of work, and budget.
initial hearing / client needs assessment

client needs assessment

Upon starting a project, our first step is to thoroughly examine your specific needs through both market-based data and our extensive experience in user behavior. From this assessment, we obtain critical planning information:
  • Primary project objective
  • Secondary project objectives
  • Required features
  • Target audiences
  • User objectives
  • Project timeline
research and analysis

research and analysis

Next we conduct in-depth market research and an analysis of your current business model - knowledge that will be applied during the production stage:
  • Current user experience
  • Usability goals
  • Functional specifications
  • Untapped audiences
  • Competitors' web presence
  • Site security assessment
  • Existing website statistics
research and analysis

strategic planning

btrax assists you in determining what strategies are most relevant and cost-effective in reaching your business objectives:
  • Building brand awareness
  • Creating new revenue streams
  • Boosting internal efficiencies
  • Improving user experience
  • Defining competitor differentiation
  • Implementing cost-saving features
  • Expanding a market niche
  • Entering web markets abroad
strategic planning

web presence action plan

btrax will draft a scope of work (SOW) document that reflects your company's schedule, resources, and budget constraints:
  • Production schedule
  • Itemized development estimate
  • Deliverables checklist
  • Reference websites
  • Project relevant portfolio
  • Compatibility specs
  • System architecture and scalability
  • Development process guidelines
action planning
We can also provide the following as needed to cover additional project requirements:
  • Project team qualifications/CV
  • Code base ownership
  • Client references
bpm
bpm (btrax project management) system
btrax uses its own advanced project management system to allow seamless communication between all project stakeholders. You will have real-time access to design files, draft website pages on our production servers, and other relevant documents at any time.